MODULA

Client
CFR Studio
Project type
Project year
2024

Project Description

This project rethinks the furniture showroom as a spatial experience rather than a catalog. Through VR, visitors can step inside the exhibition and understand scale, proportion, and layout directly. Furniture remains open to customization—materials, finishes, and configurations adjust before any decision is fixed. Using AR, pieces can be placed within real living spaces to test compatibility and presence. For DIY systems, furniture can be virtually disassembled and reassembled, making construction clear and intuitive. The result is a continuous loop between exploration, decision, and realization—where furniture is experienced before it is owned.

No items found.